Overview

MarketCheck provides comprehensive automotive incentive data through the systematic collection of Original Equipment Manufacturer (OEM) offers. This guide explains our data collection methodology, national coverage, and the quality assurance processes that ensure the accuracy and timeliness of our incentives dataset.

What We Collect

MarketCheck collects OEM incentive programs and promotional offers directly from automotive manufacturer websites, providing access to cash rebates, financing terms, and lease deals offered by major automotive brands.

Geographic Coverage

Incentive Program Types

MarketCheck captures three primary categories of OEM incentive programs:

• Cash Rebates: Direct cash incentives and customer rebates
• Finance Offers: Special APR rates and financing terms
• Lease Deals: Promotional lease terms and monthly payment offers

Supported OEMs

MarketCheck covers 30+ automotive manufacturers, providing comprehensive incentive data across major automotive brands:

Scale

Data Points: Each incentive offer contains approximately 25-30 data points including vehicle specifications, financial terms, target groups, validity periods, and program details.

How We Collect

MarketCheck uses a strategic MSA-based sampling approach to achieve complete national coverage while optimizing crawling efficiency across OEM manufacturer websites.

Geographic Targeting Strategy

MarketCheck employs Metropolitan Statistical Area (MSA) sampling to ensure comprehensive national coverage with minimal redundancy.

MSA Selection Process:

1. MSA Compilation: All US MSAs are identified and cataloged
2. ZIP Code Selection: One representative ZIP code is selected per MSA using the following priority:
   • Franchise Dealership Presence: ZIP codes with OEM franchise dealerships (derived from inventory dataset)
   • Population Density: Higher population ZIP codes preferred when multiple franchise locations exist
   • Fallback Selection: Highest population ZIP code if no franchise dealerships exist in the MSA

Coverage Principle: Incentive offers valid for one ZIP code within an MSA typically apply to all ZIP codes in that same MSA, enabling complete national coverage through strategic sampling.

Methodology

MarketCheck crawls OEM manufacturer websites directly using the pre-compiled ZIP code list, ensuring authentic source data collection.

Crawling Operations:

Crawling Focus: MarketCheck targets incentive and promotional pages on OEM websites, extracting offer details, terms, and vehicle applicability information.

Process

Single-Phase Collection:

Unlike inventory data collection, incentive crawling uses a streamlined single-phase approach:

1. ZIP Code Input: Navigate to OEM website using pre-selected ZIP code from MSA list
2. Offer Extraction: Collect all available incentive programs, promotional offers, and special deals
3. Direct Processing: Extract offer details, financial terms, and vehicle specifications immediately

Processing Pipeline:

1. Extract raw offer data from OEM promotional pages
2. Post-process offers to identify and structure meaningful data points
3. Parse vehicle applicability, financial terms, and program conditions
4. Validate data quality and enrich with additional attributes
5. Store processed incentive data in database

Quality Assurance

Website Coverage

MarketCheck employs continuous operational monitoring of OEM website crawling to ensure complete incentive program coverage. The system monitors access to manufacturer promotional pages and incentive sections to ensure no program offerings are missed.

Monitoring and Alerts:

When connectivity issues are detected with OEM websites—whether complete or partial access problems—alerts are immediately raised and sent to the operations team who monitor crawls 24/7.

Issue Resolution:

• Standard fixes: Within 24 hours
• Complex issues: Up to 72 hours for difficult problems
• Temporary outages: Continuous monitoring and probing until resolution

If an OEM website is temporarily down or status is uncertain, MarketCheck continues monitoring and probing for uptime over the foreseeable period.

Data Quality

After crawling and extraction phases are completed, the post-processing pipeline ensures data quality and consistency. The operations team conducts multiple daily reviews of crawled pages and extracted incentive data from previous windows, verifying that coverage and quality of critical data points remain consistent and meet standards.

Quality Assurance Process:

• Multiple daily reviews of crawled pages and extracted incentive data
• Coverage consistency checks for critical financial terms and vehicle specifications
• Quality threshold monitoring and validation across OEM programs

Response Timeline:

When quality issues are identified, alerts are raised and the operations team reviews and resolves them on priority within 24-48 hours.

How to Access

For detailed information about each access method, visit their respective documentation pages.

This incentive data collection operation provides automotive industry professionals with comprehensive, real-time access to OEM promotional programs and manufacturer incentive intelligence across the United States market.