Understanding Results
MarketCheck Price™
MarketCheck Price™ is an estimated fair value for a vehicle, adjusted for mileage, location, and market trends. It serves as a benchmark to evaluate whether a listing is priced competitively.
- Based on comparable active and sold listings
- Adjusted for vehicle-specific attributes (e.g., miles, trim)
- Updated frequently to reflect real-time market dynamics
You can toggle CPO (Certified Pre-Owned) status and dealer category (franchise vs. independent) to see how these factors influence pricing.
Asking Price v/s MarketCheck Price™
The Asking Price is the dealer’s advertised price. The MarketCheck Price™ represents the fair market value. Comparing the two highlights whether a vehicle is priced above, at, or below market.
- Above Market: Asking price higher than estimated fair value
- At Market: Asking price aligned with estimated fair value
- Below Market: Asking price lower, potentially a good deal
Days On Site
Days On Site refers to the number of days a vehicle listing has been active. This metric helps gauge market interest and pricing dynamics.
- High Days On Site: Listings with many days on site may indicate overpricing or lack of demand.
- Low Days On Site: Fresh listings with few days on site may attract more interest and potentially sell faster.
Market Intelligence
Market Intelligence provides comprehensive market analysis at defined geographic levels (25, 50, 100 miles, national) with current and recent historical data, empowering users to make informed decisions.
For Sale Listings
- Units Available: Number of similar vehicles currently for sale
- Average Price: Mean asking price for comparable vehicles
- Average Mileage: Mean odometer reading for market segment
- Days on Site: Average listing duration for similar vehicles
Last 90 Days
- Units Sold: Number of similar vehicles sold in the last 90 days
- Average Sale Price: Mean sale price for comparable vehicles
- Average Days to Sell: Mean time taken to sell similar vehicles
Market Days Supply (MDS)
- Ratio of active listings to sold units, indicating supply-demand balance
Market Scatter Plots
Market Scatter Plots visualize the relationship between key vehicle attributes and market dynamics, helping users understand pricing trends and market positioning.
Price vs Miles
- This Car: Positioned at the intersection of its mileage and price, providing a visual reference for its market standing.
- Market Listings: Represent the broader competitive landscape, showing how similar vehicles are priced relative to this car.
- National Average: The overall market trend for similar vehicles, serving as a benchmark for pricing.
Price vs Days on Site (Active Listings)
- This Car: Positioned at the intersection of its days on site and price, providing a visual reference for its market standing.
- Market Listings: Showing how similar vehicles are priced and how long they have been listed relative to this car.
- National Average: The typical days on site for similar vehicles at this price point.
Price vs Days on Site (Sold Listings)
- Same metrics as active listings, but focused on vehicles that have sold.
Comparable Listings
Comparable Listings provide a snapshot of similar vehicles currently for sale, helping users assess market positioning and pricing strategies.
- Active vehicle listings with same year, make, model, and trim
- Each listing card includes key details such as price, miles, days on site and distance from current location
- Listing card links to dealer's website for more information
- Comparables can be sorted by various criteria - price, mileage, distance and days on site, to facilitate comparison
Past Listings
Historical records of the same VIN or vehicle across multiple dealers (sourced from MarketCheck's extensive inventory dataset). Useful for tracking:
- Price changes over time
- Dealer activity
- Market trends for a specific vehicle
These are sorted by date, with the most recent listings appearing first.
VIN Decode
Comprehensive decoding of the Vehicle Identification Number (VIN) to get complete vehicle specifications. Powered by NeoVIN.
- Basic Information: Year, make, model, trim, body style and other key attributes
- Pricing:
- Base MSRP: Manufacturer's suggested retail price
- Installed Options MSRP: Price of optional features and packages
- Delivery Charge: Cost associated with delivering the vehicle
- Combined MSRP: Total MSRP including all options and delivery
- Engine and Powertrain: Engine specifications, transmission type, drivetrain configuration, powertrain type and fuel type
- Dimension and Capacity: Vehicle dimensions, cargo capacity, seating capacity and other relevant metrics
- Fuel Economy: Fuel efficiency for city and highway driving
- Colors: Available exterior and interior color options
- Features: List of standard and optional features
AI Summary
Provides AI-driven insights from both dealer and consumer viewpoints:
- Dealer Perspective: Guidance on pricing strategy and competitiveness
- Consumer Perspective: Value assessment, bargaining power, and negotiation guidance
- Actionable Insights: Suggested price ranges, marketing highlights, and financing considerations
Dealer Perspective (AI Insights)
- Pricing Insight: AI suggests whether to maintain, raise, or lower price, with a recommended range.
- Market Context: Key factors like competitive position, turn rate, supply levels, and local vs. national trends.
- Actionable Insights: Practical tips (e.g., highlight low mileage, emphasize pricing advantage, monitor supply).
- Confidence Level: Shown at the top (e.g., High Confidence) to indicate reliability of insights.
- Dealer Focus: Guidance tailored for seller strategy, helping optimize pricing and marketing decisions.
Consumer Perspective (AI Insights)
- Value Assessment: Rates the vehicle as underpriced, fairly priced, or overpriced compared to market benchmarks.
- Bargaining Power: Indicates consumer leverage based on supply, demand, and pricing trends.
- Market Insights: Shows price history, supply trends, and segment performance for context.
- Negotiation Guidance: Provides a recommended offer range with justification.
- Key Points: Highlights mileage, local vs. national comparisons, and factors affecting financing or timing.